chan luu

Chan Luu herself is an example of a life’s journey and what it looks like as it is meant to unfold. We look for immediate results, immediate gratification and when it doesn’t come, we give up and move on to the next ephemeral pursuit only to find ourselves feeling empty, confused, directionless and worst of all, settling. We risk settling into a life we may not have chosen had we given ourselves the space and trust to follow our ideas. 

A brand rooted in bringing the treasures of nature to the purpose of what beauty is meant to achieve, deepening human connection. Chan Luu is a jewelry brand aiming to elevate mother nature’s gifts by capturing its essence through jewelry and sourcing real gemstones, pearls, and diamonds. Jewelry is a way to carry symbolism as both a reminder and encouragement of values. Chan Luu, a Vietnamese-born designer, began the story of her brand in 1996 after a long career in retail. Jewelry making was a passion since an early age. She has extended her love for jewelry making to supporting her values; continuing human to human connection through handmade jewelry, supporting craftsmanship, building sustainable artisan communities in Vietnam, India, Kenya, Haiti, and Inner Mongolia and notably through her support of fair labor practices, her efforts have earned recognition by the United Nations.